3/2/2024 0 Comments Blueprint juice order to drinkWith so many major conglomerates and regional favorites giving up on the beverage, it certainly makes you wonder: Has the wellness world's love affair with juice expired? How the wellness world became so infatuated by juice Zoe Sakoutis, co-founder of Earth&Star, a functional mushroom beverage brand.Shizu Okusa, founder and CEO of Apothekary, an herbal blend company.Kara Nielsen, director of food and drink at trend casting firm WGSN.Erica Huss, co-founder of Earth&Star, a functional mushroom beverage line.Christy Harrison, RD, MPH, RD, CEDS, an intuitive eating coach, anti-diet dietitian.Charlie Wettlaufer, Charlie Wettlaufer is the president and CMO of Goodnature, a cold-pressed juice equipment company.On the other side of the country in Los Angeles, Juice Served Here shut down its locations in 2017. Last year, Liquiteria, another NYC fave, did the same. The once mega-popular New York City juice bar chain Organic Avenue shut down all of its locations in 2015. BluePrint founders Zoe Sakoutis and Erica Huss sold their business in 2013, and in 2020 launched a new brand, Earth & Star, which is centered on functional mushrooms. But now, many of the MVPs of the once-thriving juice world have moved on. There was a time when juice was the embodiment of a healthy drink, a Crayola-colored beacon of wellness. The shift seemed symbolic-especially given PepsiCo's reasoning to focus on "healthier" drinks. Like PepsiCo, they too seemed to be moving away from the juice business last year they decided to completely shut down production for Odwalla Juice. This came just one month after Coca-Cola announced it was passing on the decision to buy Suja Juice, which it has had a 30-percent stake in since 2015. Last month, PepsiCo announced that it was selling Tropicana, Naked, and other juice brands because it would "free us to concentrate on our current portfolio of diverse offerings, including growing our portfolio of healthier snacks, zero-calorie beverages, and products."
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